The Squeeze

the LinkedIn®-focused membership community for small business owners, freelancers and solopreneurs

The Squeeze uses proven methods and strategies to maximise the power of LinkedIn® for sustainable business success. 

It is a monthly membership where you’ll get a step-by-step learning plan towards business growth, with actionable expert strategies to help you create the business you want through the power of the world’s biggest business-focused platform.

Gus Bhandal with a delegate at UpLift Live

Using LinkedIn in a professional capacity, while trying to be real, isn’t easy.

You’re spending time on LinkedIn, posting content and commenting regularly; yet you watch others seemingly become successful.  What they don’t tell you is all the other stuff they do – all the little things behind the scenes.

Thousands of business owners are winning new leads and opportunities every day on LinkedIn. But many more are not seeing results because they are:

  • posting content without a real strategy;
  • unable to turn connections into conversations;
  • feeling overwhelmed by the algorithm and new features;
  • wasting hours scrolling instead of attracting clients.

As a business owner, you’re trying to do all the things in your business, so LinkedIn gets pushed down the list.  You lose focus; it becomes sporadic; and then it becomes a chore.

If this all sounds familiar, don’t worry – you’re not the only one.  Because LinkedIn has been around for over twenty years, everyone thinks they know it.  However, not everyone knows how to use it.

You haven’t had anyone to really teach you how to use LinkedIn to make real connections, build valuable relationships, and actually win business… until now. How about if you had an efficient and effective strategy to implement everything?

Introducing: The Squeeze

The Squeeze is a LinkedIn-focused membership led by me, Gus Bhandal, and I will be teaching you what I know, learn, and implement myself.  I will be delivering content, training and coaching exclusively for members, making sure that you have a manageable, sustainable and consistent strategy to achieve LinkedIn success.

This is your all-in-one training and support community to master LinkedIn and make it work for you and your business.

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Optimise your profile

to attract inbound leads

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Create engaging content

that sparks conversations (not just likes)

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Build a strong presence

that grows your audience consistently

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Connect to your ideal clients

and build valuable relationships

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Stay ahead of LinkedIn updates

algorithm changes, and new features

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Be part of a community

to build your network

This isn’t just training – it’s a community of fellow businesses with a roadmap to grow your business using the world’s biggest business-focused platform.

“Hand on heart, he is the reason I think LinkedIn is the best platform above others and why I am building a strong and promising network. I see Gus as a true role model and somebody who has inspired me to learn and do more.”

Harjeet Kundra, Personal Trainer

What’s inside the membership

I have helped literally thousands of businesses with their LinkedIn, and one of the reasons this community exists is to make sure that you are learning, creating, and implementing strategies for success.

As a member of The Squeeze, you will get a range of exclusive features, such as:

  • Live monthly workshops including content strategy and Q&A sessions (with full replays)

  • Regular accountability and growth challenges, including the Content Amnesty™, so together we can create consistency with forward planning;
  • Profile reviews, audits, and recommendations, to make sure you always have the perfect shop window for your ideal clients;

  • Breaking news, feature updates, and exclusive tips – I keep up with continual learning and development which I will always share with members;

  • A friendly and engaged community; private channel for discussion and sharing ideas; and a member’s directory to build your network;
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Plus…

  • Step-by-step onboarding videos to get you up to speed – wherever you are in your LinkedIn journey, there is something for everyone;

  • Virtual networking and in-person catch-ups to really get to know your fellow members and build your network

  • Exclusive discounts on software, tools, business support, events, and much more.

“Gus first and foremost is a genuinely great guy. From my first conversation I quickly garnered that he was way more focussed on helping me – rather than selling me something. His level of expertise is truly second to none. He helped me totally rethink how I present my business – tap into its true value proposition – and positioning in a really powerful way.”

David Frost, Polaris Talent Management Solutions

Meet Gus Bhandal

I am an experienced LinkedIn trainer, marketing strategist, social media specialist, content marketer, and founder of digital marketing agency The M Guru.

Since starting my agency in 2017, I have helped literally thousands of business owners, professionals, freelancers, solopreneurs, executives and teams with LinkedIn.

I am very fortunate to have worked with some of the world’s largest companies, as well as many small businesses – all with one goal in mind: to get their online presence perfect to attract their ideal clients, creating long-term sustainable business success.

Today, my main focus is LinkedIn training though bespoke packages for individuals or teams, and this is where my LinkedIn-focused membership – The Squeeze – comes in.

Profile pic of Gus Bhandal on an orange gradient background

What I will do for you – why ‘The Squeeze’?

I called it The Squeeze for a number of reasons: I’m going to put a metaphorical arm around your shoulder to help, guide, and navigate you through your LinkedIn journey – it’s a squeeze (or a high five) for you from me; we’re going to be squeezing all of the value out of the platform; and you’ll be the first to get all the juicy bits of news, updates, and advice.

Who is it for?  Is it right for you?

  • The Squeeze membership is for small-business owners, sole traders, solopreneurs, freelancers, consultants, and marketers. It’s for anyone looking for an effective and efficient way to make the most of LinkedIn to achieve long-term sustainable business success.
  • The membership is designed to give you all the tools, advice and information to make LinkedIn work for you, without feeling like you have to spend twelve hours a day on the platform.
  • Plus, it’s a fabulous way to meet and make friends with a like-minded business community, creating the perfect networking group too.

Who is it not for?

  • This membership is not for growth hackers, those looking for a quick fix, or anyone who likes engagement pods (or wants to be in them).
  • It is not for anyone who isn’t willing to work alongside me and the community (it’s not a done-for-you service) to make LinkedIn work.
  • It certainly isn’t for anyone who thinks they can steal my ideas and strategies (well, you could, but everything I teach is the result of deep implementation and how we make that unique to you).

What I need from you

It’s your drive to learn, share, support, and celebrate together – and to listen, take action, and keep moving forward – that will make this community what it is.  I will make sure that everything I teach you is both manageable and sustainable, to make LinkedIn work for you for a long time to come.

Ready to become a founding member?

Founding members will pay only £30 a month or £300 a year

Exclusive founding member bonuses:

  • Bonus 1: Exclusive founder-member pricing
  • Bonus 2: A personalised ‘quick fix’ LinkedIn profile audit
  • Bonus 3: The LinkedIn Prompt Vault: post ideas to kickstart your content strategy

Your investment

Pay Monthly

£30

Pay Annually

£300

For less than a quid a day, you’ll have everything you need to make LinkedIn your primary source of new business.

LinkedIn is changing faster than ever.  Get in The Squeeze now and beat your competition.  Can you afford to miss out?

Click below to sign up to the waiting list and be the first to join The Squeeze when it launches; securing your founding member spot and the exclusive bonuses!

“There is no one like Gus. It is an absolute pleasure to receive consulting from him. Gus takes the time to really ensure everything is understood. He is thorough and clearly explains what to do, how to do it, and why. It is easy to see why Gus is the expert that experts go to. Oh, and he is remarkably funny. Extremely thankful for the chance to learn from him. I’m inspired by Gus’ kindness and commitment to being of service.”

Jennifer Ray, Skysocial (and LinkedIn Top Voice)

Frequently Asked Questions

The short answer is yes.  There is always something to learn (even for me) so this is more of a ‘learn together’ community, creating an all-in-one resource for all things LinkedIn.  And if we’re at different stages, that’s okay – the membership is designed to ensure we all support each other.

Not at all.  This is a great time to get in early to really make the most of LinkedIn, making sure you start as you mean to go on (without all the unnecessary hacks and misinformation) and hit the ground running.

There will be three virtual calls a month, plus quarterly networking, plus an online community, plus a weekly ‘synopsis’ email – I’d love for everyone to partake in all of these things, but I don’t expect everyone to do everything.  Of course, the more time you commit, the better your results; but, as a general overview, the membership would require around three hours a month, plus your LinkedIn management on top of that.

The membership is hosted on Podia which is where all the videos and resources are located; the community is also hosted in Podia and there will be a private LinkedIn group too for conversation, advice and support.

Yes, the live support calls (Q&A, content strategy, and accountability sessions) are recorded and uploaded into the membership.  The quarterly networking calls will not be recorded, but there is a member’s directory.

No, the membership doors are only open four times a year.  We do this to make sure we maximise the support for those inside, and to give full attention to those who join (in terms of onboarding support).  Outside of these times, you can join the waiting list to be the first to hear when the doors are open again, but please note that it may be subject to incremental price increases.

Monthly members can cancel at any time and your membership will run until the end of the month; annual members can cancel any time and the refund will be pro-rata (to account for the two free months).  Due to the nature of the membership, pausing is not an option but any cancellation/return will be assessed on a case-by-case basis.

The Squeeze membership is a community of like-minded business owners supporting one another with LinkedIn growth, led by LinkedIn expert Gus Bhandal.  The membership is not affiliated to or endorsed by LinkedIn, which means you get independent advice using my years of knowledge, learning and experience.