About Me

Gus Bhandal The Marketing Guru Coventry
Gus Bhandal, The Marketing Guru

The M Guru was founded by me, Gus Bhandal – an experienced and well-qualified professional marketing strategist. The business name stems from a former employer who referred to me as “The Marketing Guru”! But ‘M’ can stand for a number of things: marketing, media, management… and magnificent!


My marketing career has taken me to various international corporations including Rolls Royce (aerospace division) and Northgate PLC (Europe’s largest vehicle rental firm).  Subsequently, I was the Project Manager covering events and marketing at the global trade body for motorsport before leading the Inward Investment division (focusing on marketing in the automotive and advanced engineering sectors) at Warwickshire County Council and the Coventry & Warwickshire Growth Hub.  Oh, and I took over my local pub and restaurant for a while!


I graduated with an honours degree in Marketing, Law & Psychology and have two postgraduate qualifications awarded from the Chartered Institute of Marketing, through the London School of Marketing: the Professional Diploma in Marketing and the Diploma of Marketing Communications.

The Marketing Guru

While running a pub, the social media campaigns I ran were so strong that a couple of local businesses asked me for help with their own marketing (one being a competitor!). In 2017, I decided to make this official, as I saw the need for small businesses to benefit from cost-effective, jargon-free, high-level digital marketing.

My clients include restaurants, beauticians, psychologists, IT firms, pubs, financial advisors, photographers, lawyers, accountants, business coaches and charities (to name but a few). Have a look at my LinkedIn or Facebook pages for testimonials (a few of which will feature here soon).

Throughout my career, I have managed various assignments from small, local projects up to internationally-acclaimed events, in both the business-to-consumer and business-to-business sectors.  It is my experience, education and expertise across the marketing spectrum that led me to start the digital marketing agency: The M Guru.


The M Guru is based in Coventry and I also cover Warwickshire and the West Midlands.  However, I currently have clients in Manchester, London, Milton Keynes, Staffordshire, Oxfordshire and Leicestershire – so location isn’t a problem – no matter where you are based in the UK, we can work together. 

A little bit about me away from work…

I’m a sleep-deprived father to a toddler; husband to the woman of my dreams since 2013; big fan of Liverpool FC, Valentino Rossi and Lewis Hamilton (well, football and motorsport in general); consumer of copious quantities of junk food; lover of tea (hater of coffee); guilty pleasure of Strictly Come Dancing; disliker of speed cameras; and a multiple-trophy-winning go-karter (albeit in a league that I organised myself!). I’m the youngest of four brothers; born and bred in Coventry; spent a few years in London until my overdraft became unmanageable; and I read when I can but nowadays it’s usually business books!

Click here to see all the ways you can get in touch for an informal, no-obligation chat about how we can work together to help your journey to marketing enlightenment.

Corporate headshot courtesy of the legendary Charlie Budd: The Tall Photographer

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